If you’ve worked in B2B SaaS for a while, you’ve seen this pattern more times than you can count:

A prospect clicks Request Demo, fills out their details… and then waits.

Maybe an hour.

Maybe a day.

Sometimes long enough to forget why they came in the first place.

This workflow wasn’t designed — it just stayed.

It made sense when software was complex to install and sales cycles were slower. But today, buyers move at a different speed. The product often speaks for itself, yet we still ask people to book an appointment just to see it.

That gap between intent and access is now one of the biggest sources of friction in SaaS: inbound, mid-funnel, adoption, even expansion.

Agentic demos emerged as a natural response to that.

Not as a category. Not as a buzzword.

Just as an evolution of how people want to evaluate tools.

What Is an Agentic Demo?

At its core, an agentic demo is simply a demo that can run on its own.

It’s powered by an AI agent that:

• opens your real product

• moves through it step by step

• explains what it’s doing

• adapts to what the user wants

• answers questions in real time

• starts instantly — no scheduling

There’s no fixed script. No rep required.

Instead of “Let us show you the product,” it becomes:

“Here — explore it. The agent will guide you.”

It’s not about replacing humans. It’s about making that first touch frictionless so people can learn at their own pace.

Why This Approach Works Now

1. Software is more complex than ever

Most SaaS products support multiple personas, workflows, and entry points.

A single linear demo can’t reflect every user’s reality.

2. Buyers expect speed and personalization

Today, people want immediate access with relevant answers — not a calendar invite.

3. AI can now understand and navigate UI

We finally have agents that don’t just chat — they can actually use your product.

This unlocks a more natural, dynamic way of showing software without building bespoke demo flows.

Why We’re Building This at Karumi

We built Karumi because we kept seeing the same simple truth:

The moment someone truly understands your product, everything else improves.

• Conversations become more meaningful

• Conversion rates go up

• Adoption becomes easier

• Champions gain confidence to sell internally

But historically, getting someone to that point required coordination, availability, and a polished live demo.

We wanted something different:

Instant access. Adaptive guidance. A demo that works around the user — not the calendar.

Agentic demos weren’t created as a category; they emerged as a response to a real-life problem every SaaS team faces.

Try an Agentic Demo

The best way to understand this shift is to experience it: Try Karumi’s agentic demo (no signup required)

If you want to explore how this could fit into your product or funnel, we’re always happy to talk.