Product demos have become a cornerstone of sales and marketing strategies, particularly for SaaS companies looking to capture and qualify leads in the early stages of the buyer’s journey.

Karumi and Storylane are two powerhouse solutions for creating product demos, yet each takes a distinct approach to how they’re built, presented, and the specific value they offer marketing and sales teams.

In this article, we’ll take a deep dive into Karumi and Storylane, comparing their features, strengths, and ideal use cases. Our goal is to provide a clear perspective so you can make an informed decision that aligns with your team’s needs and your product goals.

Comparison Table: Karumi.ai vs. Storylane

What is Karumi?

Karumi is a product demo platform powered by artificial intelligence. It specializes in agentic demos that allow companies to offer personalized product walkthroughs 24/7 without the need for live staff or scheduled meetings.

By using AI agents in interactive video calls, prospects can explore the product and ask questions to receive answers in real time. This makes the experience much more dynamic and engaging than a traditional demo.

This approach allows companies to better capture prospect attention and deliver a more compelling and memorable experience. It also helps users quickly grasp the product value proposition.

Key features of Karumi

• AI agents in video calls: they guide product demonstrations in real time just like a human sales representative.

• 24/7 availability: prospects can start demos at any time without needing staff or scheduled meetings.

• Hyper personalization: the demo adjusts instantly to each user by answering their questions immediately and showing them exactly how to interact with the software interface.

• Multilingual support: it allows for interaction in multiple languages during the demo with no linguistic barriers.

• CRM integration: demo data and metrics sync automatically with CRM tools such as Salesforce or HubSpot.

• Lead qualification: the AI agent analyzes the interaction of each prospect to evaluate lead quality and purchase intent.

• Automatic updates: the agent adapts to changes and new software features so that the most recent version of the product is always shown.

• Security and compliance: Karumi meets the highest industry standards for enterprise security and privacy including SOC 2 and GDPR as well as ISO 27001.

What is Storylane?

Storylane is an interactive demo platform that allows companies to showcase their product without code. It is designed for marketing and sales teams that want to deliver demos that are more dynamic than traditional videos or screenshots.

The platform enables the creation of guided walkthroughs and interactive tours and sandbox environments where prospects can explore the product at their own pace. It uses elements like tooltips and hotspots or videos to explain key functionalities.

Additionally Storylane makes it easy to personalize demos for different audience segments. For example you can show different features to a marketing lead than to a sales lead to make the experience more relevant for every user.

Key features of Storylane

• Code free demo creation: it allows you to build interactive demos without technical knowledge by using intuitive capture and visual editing tools.

• Interactive guided walkthroughs: it offers step by step demos with hotspots and tooltips plus interactive elements that help prospects understand the product better.

• Audience segmentation: you can create demos tailored to different user profiles by showing relevant content and features based on the prospect type.

• Visual and multimedia editor: it incorporates multimedia content such as videos and gifs or images and forms while allowing you to edit text and elements directly on the platform without code.

• Content focused AI: Storylane uses AI mainly to generate and improve demo guides as well as translations and voiceovers but it does not offer a demo experience fully driven by AI agents.

• Easy sharing and embedding: interactive demos can be shared as direct links or embedded in web pages and emails or CRM tools and other touchpoints.

• Analytics and interaction tracking: it allows you to see how prospects interact with the demos to obtain actionable insights.

• Security and compliance: Storylane meets enterprise level security and privacy standards including SOC 2 Type II certification and GDPR compliance.

➡️​ Read our dedicated article to discover the best alternatives to Storylane.

Karumi vs Storylane: which one should you choose?

Choosing between Karumi and Storylane is not just a matter of features but rather strategic fit. Both tools are powerful but their strengths shine at different stages of the sales funnel. The key is to align the technology with the way your prospects prefer to buy.

Choose Karumi if:

• Your primary goal is to convert leads in real time. You want to use interactive demos during video calls where an AI agent guides the process and answers questions just like a human representative.

• You need highly personalized and adaptive solutions. You want the demo to adjust automatically to the profile and context of every user.

• You are looking to automate lead qualification. You want to record interactions directly in your CRM without any extra manual work.

• Your team works with global clients. You require multilingual support directly within the demo interactions to remove language barriers.

• You want the demo to always show the latest version of your product. You prefer a system where you do not need to re record or reconfigure content every time there is an update.

• Your sales team needs better filtering. You want to qualify prospect interest more effectively before a human representative needs to step in.

Choose Storylane if:

• You want a tool that lets you create and maintain demos quickly. You need to do this without relying on technical resources or development.

• Your strategy is focused on guided demos and interactive tours. You want prospects to be able to explore these on their own.

  You want to segment demos by audience type. You need to show different paths and messages based on the profile of the prospect.

• You need reusable content for marketing campaigns or onboarding processes. This also includes materials for internal training.

• You are looking for a solution that is easy to implement. You want to avoid complex configurations or a steep learning curve for your team.